by NZ CATHOLIC staff
GENEVA – Pope Francis is considered the most influential world leader on Twitter because he is the most widely retweeted, according to a study of political use of the social network.

Pope Francis is the most influential man on Twitter.

Swiss-based global public relations and communications firm, Burson-Marsteller, released on June 26 its annual Twiplomacy, a global study of world leaders on Twitter.
Pope Francis’ @Pontifex account which is tweeted in 9 different languages has 14 million followers, only a third of the number garnered by US President Barack Obama account, @BarackObama , which has 43.7 million followers.
Burson-Marsteller Social media architect and author of the study, Matthias Luefkens, said however, that the number of followers is not the key measure of influence.
“It’s not the number of followers which is really important, but the reach, the engagement,” he said.
“Pope Francis @Pontifex is by far the most influential tweep with more than 10,000 retweets for every tweet he sends on his Spanish account and 6,462 retweets on average on his English account,” he said in the study..
In comparison, @BarackObama’s tweets are only retweeted an average 1,400 times each, despite his massive following. The tweets of Venezuelan President Nicolas Maduro are retweeted 2,000 times.
The study said another sign of Twitter popularity is the number of times an account appears on a Twitter list.
Here, the Pope shares fifth place with ten other tweeps. He appears on over 10,000 Twitter lists. Barack Obama is the most listed world leader appearing on 207,722 Twitter lists.
The study collected data in June 2014 from the accounts of 643 heads of state and government, foreign ministers and their institutions in 161 countries. It analysed each leader’s Twitter profiles, tweet history, and their connections with each other.