The Catholic Enquiry Centre (CEC) has unveiled new “Catholic Discovery” branding, as it seeks increased engagement with different audiences, including those
with and those without Christian Faith, those active in the Church and those who have left, inviting them all to discover more about the Catholic community and the Church today.
Last year, the New Zealand Catholic Bishops Conference (NZCBC) set out a new mandate for the CEC, updating their core work for a new era, to become better connected with the bishops’ work in dialogue with society and actively developing leaders and faith communities to assist in this work.
The CEC has been charged with finding ways of reaching out through social media and digital marketing, as well as through the individual and collective leadership present in Catholic parishes and school communities.
CEC director Fr Neil Vaney, SM, said “Catholic Discovery involves the process of learning about our Faith. Our approach with teaching is to utilise online platforms. We know our audiences use these channels. We want to share faith-based messages that people potentially cannot access elsewhere.”
“As part of this we have built Catholic Discovery and established branding that is more visual and vibrant. This fresh look better reflects our commitment to today’s missionary challenges. The new logo offers a modernised presentation and will be used on our digital
The icon, he said, is purposefully ambiguous. “When looking at it, you may see a flame, a path or even a dove. These are all traditional symbols of Catholicism. The new logo is a metaphor that shows one can find many things within our Faith.”
The colour purple has been used to represent Christ’s suffering on the cross.